Job Description

Position: Marketing Consultant Professional - III
Location: New York, New York
Duration: Contract
Job ID: 168708

Job Overview:
As a Brand Manager within the Brand Marketing Team, you will play a pivotal role in shaping and maintaining the integrity of the client’s brand. You will be instrumental in developing, implementing, and optimizing the client’s brand messaging and creative assets to ensure they consistently align with the overarching brand and product strategy. This role demands a keen eye for detail, a strong understanding of brand resonance, and the ability to drive creative performance. You will also oversee critical creative review functions, support broader brand strategy initiatives, and ensure seamless communication with cross-functional partners.

Responsibilities:

• Work with creative agencies and internal teams to optimize and streamline creative messaging and brand design, reflecting a deep understanding of the client’s brand positioning and overarching strategy.
• Craft compelling creative that drives business results, including comprehensive brief development, hands-on creative management, and detailed creative reviews.
• Support the development, refinement, and dissemination of core brand artifacts, including messaging frameworks, brand guidelines, and other essential brand documentation.
• Maintain a keen awareness of product proof points relevant to the client’s target audiences, providing recommendations on their optimal placement across various creative elements.
• Collaborate closely with internal teams and agency partners to continuously optimize creative performance. Track messaging placements and relevant data to inform future creative decisions and optimizations.
• Monitor competitor messaging and industry trends to innovate and ensure the client’s brand stays at the forefront of marketing approaches.
• Support the development of positioning and messaging for new products, including naming and key reasons-to-believe, rigorously defended by data and insights in partnership with the consumer insights team.
• Compile and present campaign plans and results to executives as needed, clearly articulating brand performance and strategic recommendations.
• Manage messaging claims documents to ensure consistent and approved brand messaging across all team activations.
• Provide support to broader brand strategy projects and initiatives as directed.

Qualifications:

• Bachelor’s degree or equivalent work experience.
• Proven experience in brand messaging development, creative oversight, and contributing to brand strategy.
• Outstanding written and verbal communication skills, with a strong portfolio showcasing effective brand messaging.
• Self-motivated and driven, with a proactive approach to problem-solving and innovation.
• Proficient with Google platforms (Slides, Docs, etc.).
• Exceptional organizational skills and the ability to multitask effectively in a fast-paced environment.
• A strong sense of urgency and a continuous learning mindset.

About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com

At PTR Global, we understand the importance of your privacy and security. We NEVER ASK job applicants to:

• Pay any fee to be considered for, submitted to, or selected for any opportunity.
• Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process.
• Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup.

Pay Range: $60 - $65

The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.

If you receive a suspicious message, email, or phone call claiming to be from PTR Global do not respond or click on any links. Instead, contact us directly at +1 214-740-2424. To report any concerns, please email us at [email protected]

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Job Tags

Full time, Contract work, Work experience placement,

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