Job Description

At BAD Marketing, We Build Lead Gen Machines. Not Just Ads.

We're looking for a Google Ads / PPC expert who knows how to drive real, local leads —especially for service-based businesses like auto repair, dealerships, and local shops .

You might not call yourself a “Media Buyer,” but if you've successfully run Google Ads for local lead generation , managed modest budgets, and delivered results using solid strategy, we want to talk to you.

ABOUT BAD MARKETING:

We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.

We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brand owners, online gurus selling courses or coaching, and more. 

Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.

ABOUT THIS POSITION:

As a Google Media Buyer, you will play an important role in working closely with the marketing team to come up with strategies that drive traffic, increase conversions and maximize ROI. You will be responsible for developing and executing digital media campaigns for our local automotive department. This position will be focused mainly on lead generation campaigns that funnel into Go High Level. Advertising daily budgets range from $33/day - $100+/day. 

*This is a hands-on execution role — you'll be launching, testing, and optimizing campaigns, not just overseeing others. *

RESPONSIBILITIES:

• Conduct in-depth keyword research and write high-converting ad copy
• Launch, manage, and optimize Google Ads campaigns with daily budgets of $33–$100+
  
• Run A/B tests on ad copy, creative assets, and landing pages to improve cost per lead and conversion rates
  
• Monitor and adjust campaigns daily based on performance metrics and real-time data
  
• Identify opportunities for campaign improvements and recommend creative strategies to improve performance
  
• Ensure funnels and landing pages are fully optimized and technically sound before traffic is sent
  
• Collaborate with internal teams including Account Managers, landing page builders, and tech specialists to execute cohesive campaigns
  
• Provide clear and actionable performance reports and insights to internal stakeholders

QUALIFICATIONS: 

• 2+ years of experience running Google Ads campaigns focused on local lead generation
• In-depth knowledge of Google Ads lead generation strategies and best practices.
  
• Proven ability to manage 20+ client accounts simultaneously without sacrificing performance
• Strong understanding of search campaigns, conversion tracking, and form extensions
  
• Hands-on experience with Go High Level or a similar CRM platform
• Background working with service-based businesses; automotive industry experience is a strong advantage
• Highly organized and fast-paced — you can pivot quickly based on data without losing focus
• Excellent attention to detail across ad copy, keywords, and reporting
• Clear and proactive communicator with fluent English (written and verbal)
• Reliable internet connection and a professional remote setup (camera, mic, etc.)
• 2+ years of hands-on experience managing local lead generation campaigns using Google Ads
• We're looking for specialists , not generalists — if you've scaled local lead gen campaigns at $33–$100/day, you'll thrive here.  You must have deep experience managing lead generation at scale on Google Ads.

BENEFITS:

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• Unlimited PTO 
• Paid US Holidays 
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

ADDITIONAL:

• 9AM - 6PM EST 
• Fully Remote
• W2 (US Residents Only)

OUR CORE VALUES:

• BE BAD
• PLAY TO WIN
• EXTREME OWNERSHIP
• SOLUTIONS NOT PROBLEMS
• BEST IDEA WINS
• ALWAYS BE GROWING
• NOBODY IS BIGGER THAN THE TEAM

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