Job Description

Data Analyst

We are seeking a talented and analytical Data Analyst to join our Ad Operations team. In this role, you will leverage your data expertise to support campaign performance tracking, provide actionable insights, and help optimize advertising strategies for our clients. The ideal candidate has a strong analytical background, attention to detail, and an understanding of digital advertising metrics. This is a unique opportunity to work closely with a cross-functional team of ad operations, product, engineering, sales, and client service professionals to drive performance and innovation within the retail media landscape.

Key Responsibilities 

Campaign Performance Analysis

• Analyze and interpret data to evaluate campaign performance, identifying key metrics such as impressions, clicks, conversions, ROAS, etc.
• Deliver data-driven insights and recommendations to the Ad Operations team to help optimize live campaigns and maximize ROI for clients.

Reporting and Dashboard Management

• Develop and maintain dashboards, reports, and data visualizations to track key performance indicators (KPIs) across campaigns, platforms, and client accounts.
• Generate and distribute regular performance reports for clients and internal stakeholders, highlighting key metrics, trends, and areas for improvement.

Data Validation and Quality Assurance

• Conduct rigorous data validation checks to ensure the accuracy, integrity, and reliability of performance data.
• Support the team in identifying, investigating, and resolving data discrepancies or anomalies in a timely manner.

Ad Optimization and Insights

• Work with Ad Operations to optimize targeting, bidding, and creative strategies based on performance data.
• Develop predictive models and data insights to forecast performance and identify potential areas for improvement in campaign execution.

Collaboration and Support

• Collaborate closely with Sales, Account Management, engineering, and Product teams to align on client goals and ensure consistency in data reporting and analysis.
• Act as a data liaison to address ad-hoc data requests and support client presentations with clear, insightful data narratives.

Process Improvement and Automation

• Identify opportunities to streamline data processes, automate reporting, and reduce manual work using data tools and techniques.
• Work with the Engineering team to support the development of new reporting features that align with Vantage’s goals of enhancing platform functionality and user experience.

Industry Trends and Best Practices

• Stay up-to-date with industry trends, emerging tools, and best practices in data analysis and ad operations to drive innovation within the team.
• Proactively share insights and recommendations to continually improve the team’s data-driven approach to campaign management.

Qualifications:

• Education: Bachelor’s degree in Data Science, Mathematics, Statistics, Economics, or a related field.
• Experience: 2+ years of experience in data analysis, preferably within an ad tech, digital marketing, or retail media environment.

Technical Skills:

• Proficiency in data analysis tools such as SQL and Excel.
• Familiarity with digital advertising metrics and platforms, including knowledge of tracking, attribution, and performance analysis.
• Experience with Google Analytics, DCM, or similar advertising platforms is a plus.
• Experience with Python is a bonus but not required.

Analytical Skills: 

• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Communication: Excellent written and verbal communication skills; able to present data insights clearly and effectively to non-technical stakeholders.
• Detail-Oriented: Highly detail-oriented, organized, and able to manage multiple tasks in a fast-paced environment.
• Problem-Solving: Strong problem-solving skills and a proactive approach to identifying and resolving data-related issues.

About Vantage: 

Vantage plays in a $250BN addressable market in North America that is seeing significant disruption. Retailers are transforming their digital marketing practices to drive customer acquisition and are looking for new profit centers in retail media networks.

Vantage is uniquely positioned in this space, having established a technology platform that is custom built for retail media. We offer the only turnkey platform for integrated retail media networks. We significantly out-perform online media benchmarks by leveraging automation, machine learning, and AI. Ours is the market-leading platform and we have real traction with some of the biggest names in retail.

We are excited to expand the team and take the company to the next level. You would have the opportunity to get in early and obviously that comes with great possible financial upside, but it also comes with an opportunity to shape the culture of the team. So, we’re picky about the people we invite to join the journey. We’re looking for true team players, not lone wolves, or temporary hired guns. We are professionals with a passion for doing great work and driving real success for Vantage and our clients.

Headquartered in Toronto but working fully remotely, the Vantage team is diverse, creative and fun. Our belief is that our strong commitment to diversity & inclusion enables Vantage to be better. We also believe that people are happiest and can accomplish the most amazing things when they have the freedom and flexibility to customize their work and life environments, and can take on huge, stimulating challenges with fantastic colleagues.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into building a team.  Vantage offers a full range of medical, dental, and vision benefits.  All employees are also owners, as everyone is enrolled into the Vantage Employee Stock Option Plan.  Vantage provides strong maternity / parental leave benefits in all jurisdictions. Vantage also offers numerous well-being programs, education assistance, development courses, and discount programs with participating partners.  As for time off, Vantage employees enjoy generous vacation, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time, and other time off are provided consistent with relevant jurisdictions and company policies

Reasonable accommodations are available to job applicants on request and throughout the application process.

We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.

To apply for the Data Analyst role at Vantage, please visit: https://vantageanalytics.applytojobs.ca/ad operations/34807

Location: Remote (Eastern Standard Time; GMT-5)

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